Mobile Search is Here

The Situation

Mobile search is here. Most of us are actively tracking our google analytics. We focus on key search phrases and impressions. Our CTR (click through rate) consumes us! But are we paying attention to which devices are being used to search these key phrases? We are.  

The Implication

It turns out, the number of mobile searches often exceeds the searches carried out on desktops. And what does this imply? It certainly means that we must ensure our website is responsive. The days of having a nice HTML site, which looks good on a computer but falls apart or is bearly legible on a mobile device are over. Our customers are searching for our services online, but more specifically, they are searching for us on their cell phones and tablets. 

The Solution

Make sure you have a responsive and mobile friendly template for your website. I know, we're not in the tech business. We're in the Courier Service industry, or in the Warehousing services business. Unfortunately, times have changed. Any courier service operator or any distribution warehouse business must now learn the online game, at a minimum, the basics.